Most likely you have gone through a publication/newspaper or gone by an advertising banner featuring a tiny square-shaped box marked with haphazard black dots on a white surrounding. You may possibly have thought about just what it was. Welcome to the world of Quick Response (QR) Codes.
Now that you know what these square dots are, you are likely to see many more of them every where you go. They will jump out at you from so many places because they are almost everywhere: catalogs, promotional advertisements, websites, telly, maybe even on the back of cereal packages.
Perhaps you have just observed them not too long, but smartphone users are very familiar with them. They are regularly searching for these codes and tend to scan them with their handsets.
What exactly are Quick Response (QR) Codes?
QR Codes can be defined as two-dimensional (2D) enclosure barcodes that is able to hold 1000s of alphanumeric characters of information. Some have even brilliantly described these codes as being barcodes on steroids.
Data is enclosed within these codes and read by a user with scanning app installed on their mobile. If you have watched a check-out assistant scanning goods in the superstore, then this is much the same.
To read the enclosed data, the mobile phone users merely point their phones to the square dots, scan them and are then instantly taken to the information stored on the codes which could be a website page, contact address, graphic, video, web form, an advertisement, etc.
Normally, for advertising and marketing purposes the users are taken to a purposely designed page displaying an exclusive deal or more information about the product being advertised.
You may now be wondering about exactly how your company can profit by making use of QR Codes as part of your mobile marketing campaigns.
There are lots of benefits to utilising these codes in your marketing. Listed here are a few ideas that you can use to increase the impact of QR Codes marketing for your business:
1. Improve customer satisfaction
Including QR codes to your marketing promotions will create a different layer of thrill for your clients. They will most likely want to scan your QR Code image to see if you have an offer for them. This could be additional information about your products that you could not fit into your advertisement or an exclusive deal or voucher.
A recent research carried out by an advertising and marketing service company, MGH, showed that about 50 percent of smartphone users who came across a QR Code actually went ahead and scan it. Those that did scan these codes went on to state that the single motivation behind their action was mainly that they were expecting to see a special package
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