5 Sticky Marketing Secrets Solve Online Traffic Problems

Understanding the game of content in relation to creating serious gains for the customer makes all the difference when it comes to creating a following that shares your content and keeps giving you repeat business.

I want to outline five major ways to think about your marketing strategy so you can get a more holistic view of what your trying to do in the online world of marketing. These ideas could be implemented in offline marketing strategies as well.

Point #1

When you focus on the core problem that your business solves you want to generate lots of content that delivers enthusiasm along with great ideas about how to solve that problem.

There is a really important frame of mind that needs to be established before you start creating your content. The frame of mind I'm talking about is your desire to really help your target market.

Creating content for the simple result of getting a lot of likes or clicks isn't the goal. You want your readers or viewers to genuinely benefit from your content. The more they benefit the more they share it with like minded individuals thus creating a viral spread of content directed towards your offer.

Point #2

The main objective when creating content for your online marketing efforts is to attract a certain target audience. In order to do this you must know your audience inside and out. You need to know what they wear, what they eat, their favorite music, how they buy, what their interests are, and the places they hang out.

By knowing all of that you can create content that is focused towards their interests and you will also know a lot more of their needs. By knowing this you can create content that is helpful in a really up close and personal way. Making more impact, adding quality information to their lives which in turn they will share to more people. This extends your reach within your market driving strong returns on investment.

Point #3

Producing content that is geared towards the interest of the target audience is very important in creating sticky marketing but not the only part that needs to be mastered. Inside this content that you create you have to create subtle persuasion that is focused on getting the reader to move closer to making a buying decision.

The content has to make your reader smarter, give them usable ideas, and add a tool to their belt regardless if its utilized in your product/service or not. Though the content should be allowing them to better perform if they were to take advantage of your product/service.

This portion can really require some intensive creativity but with a great deal of understanding in your product/service and a firm understanding of your target audience this shouldn't be anything to difficult. This isn't learned over night but with trial and error testing your can certainly hone your skills.

Point #4

Keeping in touch with your audience is extremely important, but how you do this is even more important. You want to engage your customers into social media platforms like Facebook, Google +, Twitter, and LinkedIn. By engaging I mean getting them to create conversations with you and sharing your content. The only reason they would want to share your content or comment on it is because it's so remarkable and value your adding to their life.