3 Keys to Marketing In a New Economy

Eighty percent of success is showing up.

Woody Allen - US movie actor, comedian, & director (1935 -)

Old School vs. New School

Marketing and selling is not like it was in your father's time.

Things have changed-a lot.

We all see the value in marketing and selling ourselves and our business product or service-the key is learning how to do this in today's business culture. How do you sell, network, market, and promote successfully?

SALES IN A NEW ECONOMY

It has been said: "Nothing happens till there is a Sale"-it is the 2nd oldest profession!

Capitalism and the Free Enterprise System are all based on sales and selling. Nothing happens till there is a sale.

A sale is the foundation of our economy and the core of the free market system.

Old Practices and "business as usual" are NOT working.

The "good old boy network" is not so good today! We must work harder AND smarter if we want to survive.

Things are really spooky and scary... What will we do going forward?

How will YOU change and adapt to this "New Economy?"

Here are 3 keys to your success.

NETWORKING

People often ask:" How do you get involved and know so many people locally?"

Short answer: relationships via networking and involvement.

How do you and I make the time in a world in short supply of it?

Show up. Get involved. Be present.

You can make the time and make people your priority. It does not take gobs of time- Just a commitment to involvement in something and some people you believe in-something you know makes a difference.

Some key points to really consider:

- Consider as you look into community involvement: What is a fit both in time and mission?
- What does this association bring to you and the community?
- What do YOU bring to the group?
- Can you support the vision, mission, and the goals of the association you are considering?
- What is your motivation? Give or take or both? Business or just friendship or both?

Here are some suggestions for your networking consideration. It usually costs nothing to visit and each association will likely be delighted to meet and get to know you. This list is not exhaustive by any means.

Here are a few options to consider:

• Chamber of Commerce---Mixers are a great venue to meet others in business.
• Rotary and Service Clubs-Nice venue to mix with those in your business community.
• BNI and other Referral Clubs-Specific way to give and receive business referrals.
• Mastermind Groups-Amazing way to get good business advice and help others.

Want to network and get your local relationships ramped up? Show up. Get involved. Be present.