As you start planning
your business marketing strategy, there are many considerations to make. How
much money do you have to spend on marketing? What's your budget? What are you
doing now? What's working? What's not? What can you do that's new?
Here are three
suggestions which may help you get the most bang for your marketing buck.
1) Build a website.
Almost 50 percent of small businesses in the U.S. do not have websites. Yet,
more than 90 percent of consumers search online for businesses, including local
businesses, before making a purchase. If nothing else, your website should
provide the consumer with basic information about your business such as
products, services, hours and location. The more information you have about
your business on the website, the more the customer can find out about your
business and the more interested that customer will be. Setting up a website
does not have to be expensive but you will reap its rewards for many years to
come.
2) Establish a Google+
Local Business page. While Google+ is fairly new, it's a powerful online
marketing tool. Users can utilize it to make posts, to share photos, videos and
articles and to communicate with followers. It also has several advantages over
Facebook, including the fact that it lets you separate your followers into
"circles." These circles let you target messages for specific groups.
If you have a business with different products and services that appeal to
different audiences, then you can divide your audience and target your messages
rather than sending the same messages to everyone. Another advantage Google+
has over Facebook is that Google+ is not a closed community. You can share
posts publicly on Google+ and those will be indexed by the search engines so
more potential customers can find your business.
3) Conduct a press
release campaign. A campaign is not just sending out one press release which
announces a special offer. A press release campaign includes sending out 1 or
more press releases over a period of several weeks. Each press release focuses
on a different aspect of your business. This could include special offers, new
products or services, or what awards or certifications your business or
employees have earned. Press releases can also focus on current events and how
your business addresses those. For instance, a lawn care business could issue a
press release on how to deal with drought conditions.
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