Saturday, June 24, 2017

WWE & 3 Lessons Long Island Advertising Agencies Should Take Away

By Rob Sutter


If you want to talk about pro wrestling companies, the conversation is most likely going to start with World Wrestling Entertainment. Not only is this the largest wrestling company in the world, but it's perhaps the most popular on social media. This is just one of the many reasons why Long Island advertising agencies should pay closer attention to WWE. Here are 3 of the most interesting aspects about said wrestling promotion that these agencies should take note of.

To start off, WWE is active on social media in terms of content sharing. For example, by looking at their official Facebook, you'll see that they consistently post content for wrestling fans to enjoy. Some examples include videos from past events and the latest news articles. There is a steady stream of material to be consumed. Content is essential, not only for large promotions like WWE but reputable marketing agencies such as fishbat, too.

Another lesson to be learned from WWE is that there are various avenues for showcasing content. While social media goes a long way, streaming services like the WWE Network have proven useful as well. As a matter of fact, the aforementioned service has a few million subscribers that enjoy the weekly and regular programming it offers. When it comes to digital media, covering all of your bases is a must.

Lastly, your local fishbat Long Island advertising agency will know that keeping things interesting is for the best. WWE is no different, as evidenced by their focus on storylines. Whether they move fast or slow, storylines have a sense of progression. In order for this to happen, narratives have to be shaken up, which adds different wrinkles that weren't present before. The rule of thumb, for any business, is that momentum will eventually yield results.

As you can see, there are quite a few lessons that Long Island advertising agencies can take away from WWE's track record. Marketing and business in general have shifted in such a way that there's a considerable focus on digital media. It's a focus that doesn't seem to be waning, either. If anything, with the popularity of social media, more businesses are going to want to use social media and other tools more often. By doing so, they'll stand a lesser chance of getting lost in the shuffle.




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