Sunday, April 13, 2014

Social Gaming: How Do Online Marketing Companies Look At It?

By Robbie Sutter


To say the least, more than a few hours have been burned thanks to the presence of games on social media. People on Facebook know this all too well, especially since I am sure they have heard the terms "zombie" and "ville" at least once or twice. These gaming experience initially gain much attention but why is it that people do not stick around as much as they should? I think that this is an area in which online marketing companies will be able to grant greater insight.

I recall that there was a time when people could not stop taking about Farmville. It seemed like everyone from my parents to even a couple of friends in college took to this game's rather addictive nature. The way that this game simply took the attention of many people was very telling. However, I would be lying if I said that every entity had staying power and I do not think that this particular game is, in hindsight, any exception to the rule at hand.

While there might have been some kind of novelty with these games, it was not long until it began to wear off. There is only such a degree of time that you will be able to devote to raising a farm and targeting your friends through certain games before matters start to become boring. Those who play games on a casual basis can become bored rather quickly and they will soon move onto something else. What can be done in order to make the experience more enriching for social users?

If you want a gaming experience to be as strong as possible, you want to make certain that features are seen. They should be viewed in copious amounts as well, especially when you take into account that gamers, by nature, are not exactly the most attentive. They need strong content to keep them coming back more, which is where online marketing companies may be able to come into play. Richer content means a lot and firms along the lines of fishbat will not say differently, no matter what the case may be.

It seems like the majority of well-known Facebook games are able to achieve attention with one successful thunderbolt of sorts. However, the impact cannot remain forever for these particular titles and their sense of tedium is something that is tough to argue against. If developers want users to stick around and continue playing, there should be more to the deal. If content is deep and rewarding, more and more people are going to find themselves sticking around for the long haul, much more time devoted to game play all the while.




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