Are you getting the most that you can out of LinkedIn from a business standpoint? If not, you should know that there are numerous advertising options, provided you're willing to invest in them. There's no denying the fact that this professional social media platform matters, but many people don't know that it can actually grow your business. Here are 3 paid ad options on LinkedIn that you might want to use for Long Island advertising.
Display Ads - Have you ever logged onto LinkedIn and saw promotional images near the margin of the screen? These images are known as display ads, which many business owners invest in so that they can draw attention to their websites. While videos tend to perform best, virtually any type of web-based media is fair game. This is just one of the numerous options that companies along the lines of fishbat will recommend that you look into.
Sponsored Content - The next paid ad option is another that you might have seen from time to time. Sponsored content takes the form of posts that exist in your news feed, not unlike updates that your connections post of share. These tend to catch the attention of users more effectively, mainly due to the fact that, as stated earlier, they exist in feeds. Keep this option in mind if promotion on LinkedIn is the end game for you.
InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.
As you can see, there are quite a few paid ad options that LinkedIn users should be mindful of. Whether you've been a business owner for several years or are just starting to get your feet wet in your industry, it's important to promote yourself. There are many ways that can be done, especially on the vast world of social media. LinkedIn offers different options for this purpose, as you have learned, so weigh your options to see which one suits your needs best.
Display Ads - Have you ever logged onto LinkedIn and saw promotional images near the margin of the screen? These images are known as display ads, which many business owners invest in so that they can draw attention to their websites. While videos tend to perform best, virtually any type of web-based media is fair game. This is just one of the numerous options that companies along the lines of fishbat will recommend that you look into.
Sponsored Content - The next paid ad option is another that you might have seen from time to time. Sponsored content takes the form of posts that exist in your news feed, not unlike updates that your connections post of share. These tend to catch the attention of users more effectively, mainly due to the fact that, as stated earlier, they exist in feeds. Keep this option in mind if promotion on LinkedIn is the end game for you.
InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.
As you can see, there are quite a few paid ad options that LinkedIn users should be mindful of. Whether you've been a business owner for several years or are just starting to get your feet wet in your industry, it's important to promote yourself. There are many ways that can be done, especially on the vast world of social media. LinkedIn offers different options for this purpose, as you have learned, so weigh your options to see which one suits your needs best.
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