Most people who are looking for homes don't start by calling a Realtor. They ride around neighborhoods checking out what's for sale. If they see anything that interests them, then they call the Realtor. The information they get from the sign in front of a house may determine whether or not they phone. There are steps you can take to ensure you have planted real estate signs Denver house hunters stop and read.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Pertinent information should go on the sign, just not the asking price. Marketers can get so carried away by their creative designs that they leave the most important points out. The signage has to briefly convey the most appealing aspects of the property in a specific way. Foreclosure is a selling point, as is brand new appliances. The point that will appeal to the most prospective buyers should appear prominently.
It is your responsibility to proof sign copies before they are printed. If there's a misprint, don't expect a refund from the printer. It is your mistake, and everyone will notice it. Serious mistakes, that can be construed as misleading, are something competitors can use to get you in trouble with the real estate commission. You can be fined for omitting a license number.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
Effective signage helps sell houses. Ineffective signage can mean that a property sits on the market longer than necessary. Good Realtors know what the difference is.
Tailoring your signage to the most likely audience is important. You would not market a rental property in the same way you would market an estate home overlooking the ninth hole of a prestigious golf course. You have to understand what motivates your audience and make sure your signage reflects that. Otherwise your sign is wasted money.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Pertinent information should go on the sign, just not the asking price. Marketers can get so carried away by their creative designs that they leave the most important points out. The signage has to briefly convey the most appealing aspects of the property in a specific way. Foreclosure is a selling point, as is brand new appliances. The point that will appeal to the most prospective buyers should appear prominently.
It is your responsibility to proof sign copies before they are printed. If there's a misprint, don't expect a refund from the printer. It is your mistake, and everyone will notice it. Serious mistakes, that can be construed as misleading, are something competitors can use to get you in trouble with the real estate commission. You can be fined for omitting a license number.
Covering a sign with copy and graphics is pointless. Most buyers are in cars when they go house hunting. If the sign is overloaded with words and logo, it will just be a blur as they go by. Any sign should be designed to guide the reader's eye through it rapidly. If your sign is hard to read, people won't bother.
Effective signage helps sell houses. Ineffective signage can mean that a property sits on the market longer than necessary. Good Realtors know what the difference is.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
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