Tuesday, May 8, 2018

Unique Marketing Giveaways Can Lead To Better Sales

By Janet Morgan


While there are many promotional tactics that appear to be safe choices, some of these may not leave much of an impression on the recipient. Businesses that want to stand apart should consider thinking outside of the box but finding something that is congruent with the needs of the recipient. Many business owners are venturing out to navigate the many unique marketing giveaways that are likely to bring a return.

For many consumers, technology plays a large role in what they buy or pay attention to. Depending on the age group, the usage levels will vary but it is safe to assume that a young startup company that focuses on green technology will have little to no use for a cardstock desk calendar. Sending over coffee cups made from recyclable material may also be a waste of money and time.

If an office staff is the likely recipients, it may be worth the time to find out how they function every day. While some take several measures to operate in a paperless mode, others may find ways to incorporate the best of both worlds. For one, sticky notes are a long time favorite that serve many purposes. By gifting an item that stores highlighters and sticky notes conveniently, this can save some administrative professional time on busy days.

Ideas may also arise from alliances or potential partnerships that may be in development. One may look to a non competitor to reach a new audience or just get more details about a particular demographic. This can help in many ways, such as choosing new products that are certain to be fast sellers.

This can also be essential when choosing a loss leader item as part of a bundle. Oftentimes, the winning combination is throwing in a discount on a future purchase. Most clients may find that the possibility of receiving a gift card or other prize is too much to resist, especially if may be applied to an online purchase.

Having an event around a giveaway can serve multiple purposes. For one, it can increase a mailing list or be used to introduce a rewards card that offers bonuses with every future purchase. Event marketing can also great for selling items that have been slow sellers in recent.

Online merchants may also benefit when it comes to clearing their inventory or finding out if prices were too high for a product. Advertising an incentive for visitors via email alert or smartphone app is a trend that has proven itself in short time. Whatever method is used, it helps a great deal when the benefits are stressed in a few words rather than relying on visuals alone.

There is a lot for a business to gain from having a giveaway that not only offers clients something to look forward to but can be a teaching tool. Some answers do not always lead to simple solutions, as more research may be required. A lot of business owners find that major changes may be necessary but are grateful for the numbers so they will know in which direction to turn.




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