Promotional gifts are used by companies in promoting themselves and the products or services they have. These will help in communicating what your brand stands for and makes it more memorable for them. These are usually given during events, trade shows or even at sidewalks to market it to the people.
The usual items being given for these purposes are mugs, tote bags or pens with your brand written on it. But there are others that give unique promotional gifts that stands out from the others and have a longer lasting impression. Here are some tips in making one for your company that you could hand out in the next opportunity.
Craft something that would not fit inside envelopes but is much at home inside packages and boxes. This could build anticipation in opening them for these people and they will be excited and want to open it as soon as possible. There will be a surprising element for the opening process because they have no idea what they will receive.
Give them things to do when the item is received making it stick better to their memory. An example that has been done by a famous toothpaste company is when they hand out ice creams with the sticks shaped similar to a toothbrush which reminds them in brushing their teeth after they eat. These things inclining the receiver to do something is better.
Make it relevant to your business so they can connect the items to what your products or services really are. These could be things that tells a story related to your company which has an additional meaning to it. It would also show the benefits they get when they patronize your business.
Avoid crafting something with a generic or cheap look even tough the production of the items must not be expensive. Be creative in crafting a classy look in order for you to leave good impressions to the customers. There are also people who are prohibited to accept expensive items as a gift because of their company rules so crafting a cheap present is better.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Choose an item that will last unlike food and flowers that needs to be eaten immediately or will just wither away. This would help remind them of you even after years of the time you have given it to them. It also great if you can make one that they can proudly display at their house or be able to use it once in a while.
Make sure they will be able to feel the effort you have put in crafting these things. Having a unique concept where it was never done before or only few ones did is a great way to leave an impact to customers. This is also a fun thing to do for your team where their creativity is exercised.
The usual items being given for these purposes are mugs, tote bags or pens with your brand written on it. But there are others that give unique promotional gifts that stands out from the others and have a longer lasting impression. Here are some tips in making one for your company that you could hand out in the next opportunity.
Craft something that would not fit inside envelopes but is much at home inside packages and boxes. This could build anticipation in opening them for these people and they will be excited and want to open it as soon as possible. There will be a surprising element for the opening process because they have no idea what they will receive.
Give them things to do when the item is received making it stick better to their memory. An example that has been done by a famous toothpaste company is when they hand out ice creams with the sticks shaped similar to a toothbrush which reminds them in brushing their teeth after they eat. These things inclining the receiver to do something is better.
Make it relevant to your business so they can connect the items to what your products or services really are. These could be things that tells a story related to your company which has an additional meaning to it. It would also show the benefits they get when they patronize your business.
Avoid crafting something with a generic or cheap look even tough the production of the items must not be expensive. Be creative in crafting a classy look in order for you to leave good impressions to the customers. There are also people who are prohibited to accept expensive items as a gift because of their company rules so crafting a cheap present is better.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Choose an item that will last unlike food and flowers that needs to be eaten immediately or will just wither away. This would help remind them of you even after years of the time you have given it to them. It also great if you can make one that they can proudly display at their house or be able to use it once in a while.
Make sure they will be able to feel the effort you have put in crafting these things. Having a unique concept where it was never done before or only few ones did is a great way to leave an impact to customers. This is also a fun thing to do for your team where their creativity is exercised.
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