Sunday, March 1, 2015

Can Vinyl Wrapping Help The Upcoming Ghostbusters Film?

By Paula Hess


It's easy to see that the Ghostbusters series is one of the most unique entries in fiction. It has been able to integrate comedy with just a little bit of horror to create a series that just about anyone can get into. With that said, it's clear that there is quite a bit of attention that has been brought to the recently announced entry into the series. I have to wonder, with all of the news surrounding said movie, if the process of vinyl wrapping will be able to help it.

If you want to talk about the reasons behind this Ghostbusters movie's attention, I believe that the all-female cast has to be talked about. Personally, I feel optimistic about this change, especially when the four lead actresses discussed have been involved in Saturday Night Live. Nonetheless, remakes will always draw scrutiny, which is to be expected. However, I will give this film a chance, seeing as how I've been a fan of the series for many years.

If you ask me, the Ghostbusters series worked so well because of the realism injected into it. The main heroes are not the model protagonists but rather working men, as they are tasked with helping individuals who can best be described as, "clients." A theme such as this will most likely be carried over into the latest movie. Of course, it'll have to be modified so that it's more modern. Advertising is crucial, though, and I believe that there are many ways to go about this.

If you want to talk about marketing, vinyl wrapping is more than worth talking about. Companies like JMR Graphics are able to go about this effectively and I believe that a good part of this comes from the fact that they know the importance of aesthetic quality. Wraps like these should feature a litany of elements, amongst them being the cast that has been talked about for so long. It also doesn't hurt if the Ghostbusters logo, in someway or another, is located on these wraps.

To say that the response to this movie has been mixed would be an understatement. I think that a film like this deserves a fair shot, seeing as how it's part of a series that is fondly loved by science fiction enthusiasts. Even though this film may not stack up to previous entries in the Ghostbusters series - nostalgia plays a part everyone's mindset, after all - there may still be value to be seen. It's just a matter of giving this new entry a chance.




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