Wednesday, November 19, 2014

Yelp: Can A Long Island Advertising Agency Take Advantage?

By Rob Sutter


Yelp is not unlike other social media websites in the world. The main function of Yelp, as any Long Island advertising agency can tell you, is to host reviews and pages for companies across the board. It doesn't matter what kind of industry a particular company falls within, as long as it is able to stay connected. There are many ways in which this can be done and each of these methods can ensure that success is seen to the greatest extent imaginable.

The creation of a company profile should be the first step taken, when it comes to Yelp. Of course, webpages for companies may already exist, as firms such as fishbat will tell you. What should be noted, though, is that these pages may be claimed later on, which is tremendous to say the least. However, in order to best make use out of Yelp, any Long Island advertising agency will tell you that it is of the utmost importance to create a profile or research to see if one exists already.

Pictures come together as yet another crucial component supported by any Long Island advertising agency. Yes, your Yelp page may be able to distribute the best information, as far as text is concerned, but sometimes this simply isn't enough. What about photos? Shouldn't these be used as well, since they can help give newcomers clearer perspective of what your business has to offer? Aspects like these will play into the strength that Yelp can bring to the table.

When your business expands, in the long term, it's important to understand how reviews are responded to. There are many reasons for this, one of them being the possibility of negative reviews rising to the forefront. After all, you must keep in mind that these can arrive, which means that communication, on your part, must be handled as effectively as possible. When this is done, not only are concerns addressed but the standing of your business will be that much stronger.

It's easy to see that Yelp is one of the more overlooked websites when it comes to social media, which shouldn't be the case. In fact, I believe that a site like this is one that any social media website would be able to see it as valuable, especially when given the various features it houses. As you can clearly see, these include more than just the presentation of reviews, whether positive or negative. Make it a point to focus on each of these features so that the potential of Yelp, in your hands, may be realized.




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