To stay competitive in the world of business, your company needs to keep growing and changing. This means offering exciting new products and services. When a new product is ready to be unveiled, it's time to pull out all the stops and introduce your product to the masses.
In general, the initial planning for your product launch should begin while you are developing the product or service. Start thinking about the goals of your product launch early on and what you hope to achieve with the launch party. You also need to determine your audience so you will know whom to invite in order to achieve a maximum impact. This includes clients, potential clients and, of course, members of the media. Typically, launches are aimed at one of three groups - the consumer, trade or media.
As soon as your research and development team gives you the go ahead, set your launch event date and get started with the planning. Create fantastic invitations for your guests and remember that typically you want to invite plenty of guests. After all, a few won't show and you want the launch to be well-attended and look like a bustling event. In addition to the invites, be sure to spread the word about the event using social media. Blast it out on Twitter, Facebook and Instagram and provide opportunities for your guests to share their experiences on launch day using social media, as well.
While everyone wants to impress their guests, too much activity can truly detract from your message. You don't want to be over-the-top, but you do want to create an atmosphere that is enticing and true to your product and brand. The event should be fun, your staff should be helpful and knowledgeable, and guests should have easy access to the new product. When people can interact with a product, you will have more success. For example, if you are launching new software, let people play around with the program on computers. If you are launching a new skin care line, let people take some samples and try on some product.
You definitely want to provide attendees with something to eat and drink, and you should think beyond coffee and cookies or muffins and provide them with a good variety. Some light appetizers and a good selection of beverages make people happy and encourage socialization. It's always wise to think about the time of day that you set your product lunch and afternoon is a great time. People can work in the morning, attend your launch and then head off to a nearby restaurant to grab dinner and perhaps even continue socializing with your staff and other attendees.
The product launch venue that you select also makes an impact. Hotels and conferences centers can be a bit impersonal, so it might be wise to look for a more interesting venue. A New York loft is a more unique option that allows your launch event to have a more personal touch. Home Studios Inc., for instance, offers two spacious loft-style apartments in Manhattan ideal for corporate events such as a product launch. Each can accommodate more than 100 people easily in the main studio space. In addition, there are extra rooms for offices and full kitchens. Wireless internet and a dedicated client phone line also are included in the rental.
In general, the initial planning for your product launch should begin while you are developing the product or service. Start thinking about the goals of your product launch early on and what you hope to achieve with the launch party. You also need to determine your audience so you will know whom to invite in order to achieve a maximum impact. This includes clients, potential clients and, of course, members of the media. Typically, launches are aimed at one of three groups - the consumer, trade or media.
As soon as your research and development team gives you the go ahead, set your launch event date and get started with the planning. Create fantastic invitations for your guests and remember that typically you want to invite plenty of guests. After all, a few won't show and you want the launch to be well-attended and look like a bustling event. In addition to the invites, be sure to spread the word about the event using social media. Blast it out on Twitter, Facebook and Instagram and provide opportunities for your guests to share their experiences on launch day using social media, as well.
While everyone wants to impress their guests, too much activity can truly detract from your message. You don't want to be over-the-top, but you do want to create an atmosphere that is enticing and true to your product and brand. The event should be fun, your staff should be helpful and knowledgeable, and guests should have easy access to the new product. When people can interact with a product, you will have more success. For example, if you are launching new software, let people play around with the program on computers. If you are launching a new skin care line, let people take some samples and try on some product.
You definitely want to provide attendees with something to eat and drink, and you should think beyond coffee and cookies or muffins and provide them with a good variety. Some light appetizers and a good selection of beverages make people happy and encourage socialization. It's always wise to think about the time of day that you set your product lunch and afternoon is a great time. People can work in the morning, attend your launch and then head off to a nearby restaurant to grab dinner and perhaps even continue socializing with your staff and other attendees.
The product launch venue that you select also makes an impact. Hotels and conferences centers can be a bit impersonal, so it might be wise to look for a more interesting venue. A New York loft is a more unique option that allows your launch event to have a more personal touch. Home Studios Inc., for instance, offers two spacious loft-style apartments in Manhattan ideal for corporate events such as a product launch. Each can accommodate more than 100 people easily in the main studio space. In addition, there are extra rooms for offices and full kitchens. Wireless internet and a dedicated client phone line also are included in the rental.
About the Author:
Sara Reighard enjoys reading about event studios business reviews. To get more information about cocktail reception venues or to find about the best product launch venues, please go to the Home Studios Inc website today.
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