Friday, April 4, 2014

Online Marketing Companies & The Idea Of Live Marketing

By Robbie Sutter


It's apparent that marketing today can be done in a number of different ways. There are some companies that will go about buying TV time for the sake of advertising products while others may start up their own networking pages for the sake of attracting more fans. However, what about actually going to various locations in the real world for the sake of greater marketing efforts, no matter what the products at hand might be? How are online marketing companies able to assess such efforts?

This has become an idea that came to my attention when I saw the way that "Carrie" has been able to be promoted. New York City has a small coffee shop that was put to use for the sake of a live prank, able to play out a Carrie-like scene all the while. Telekinesis, at least in the eyes of the patrons at that time, was carried out in front of them. It's apparent that this kind of occurrence can stir many emotions and translation into popularity on the Internet has been, to say the least, tremendous.

The video has been able to amass more than 25 million views, which is something that is hard for most other films to replicate. I think that individuals cannot help but to look at the way pranks are done before they are carried out. There is also that element of horror that many people enjoy, since that's the way that certain human conditioning operates. Perhaps horror could be a particular element able to come into effect within the many efforts made by online marketing companies.

For those who believe that this is the first example of live marketing done for a movie, you would be mistaken as online marketing companies can point out other ones. The efforts that were made for the sake of "The Simpsons Movie" a number of years back showed that consumers can be attracted by advertising done on a large scale. I'm sure most people were intrigued by how Kwik-E Mart was able to take the place of 7-Eleven for a short period of time. Authorities like fishbat can support such movements.

Marketing, in my mind, is something that can be done properly with the best results coming to the forefront. Performances like the one done for the "Carrie" remake is something that cannot be overstated. It did very well in not only grasping at the fear of the patrons in the coffee shop at the time but the attention of those who cannot help but consider themselves Internet enthusiasts. This example of advertising is one that will be hard to beat, even with other movies coming about later on.




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