Sunday, January 12, 2014

Hiring A Strategic Insight Manager

By Shelia Johns


Strategic insight is required when a company or organization has to make crucial decisions during a defining juncture in the cycle of its operations. The role is given to an executive who will deliver creative and dynamic solutions that are in line with the strategy of the company. These recommendations are supposed to position them for a better future.

The solutions provided are creative and based on accurate prediction about the future environment. It requires extensive research and gathering of information about current market trends and how they affect your sales and marketing strategies. The adviser will evaluate trends in the past and seek to understand how they remain effective in future. A new approach will be developed taking to account current failures and any redundancies experienced.

The executive is co-opted into a strategy team to mentor and motivate them. The best person to perform this task is an outsider who has not been part of the old mentality. A consultant or member of another department will bring fresh thinking. It is an opportunity to offer independent evaluation to your strategies and do away with what does not work. This will create a new culture and change approach to a number of things.

The engagement strategy teams is usually on temporary basis. The goals are set such that an effect will be felt within a few weeks or months. The first approach is to brainstorm with on the existing probabilities and how to leverage on the current market share. Once that segment is secure, the team moves on to ensure that the future is more productive and rewarding.

An ambitious and self motivated individual will perfectly fit the role of an adviser. Such a person is able to boldly turnaround the marketing approach with the aim of growing the sales volume. The role requires foresight because the road map generated will be used for several years. Accuracy in reading and predicting market trends for years to come is required. This is on top of the boldness to suggest and enforce changes in culture for the organization in order to effect a turnaround.

Developing strategies for any group involves perusing through a lot of information and data. The consultant must understand this data and interpret it accurately. The results of this process are a road map to guide the group into an envisioned prosperous future. Skills in managing processes and projects are crucial. The environment created is fast and requires a lot of learning.

Any strategic think-tank should have the client as the center of attention. This mentality allows them to raise their awareness of changes in demand and the strategy used by competition to win clients. A clear understanding of changes in the market place and how best to respond is required.

An expert offering strategic insight should be experienced in the field and well versed with the latest development. Team work and proper communication are required to ensure that you carry everyone on board. This will foster an open-minded, creative and proactive culture aimed at delivering the desired results.




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