The idea of trailer graphics is tremendous when you are talking about simple yet effective advertising. These visuals can prove to be some of the most striking if they are done by some of the best authorities that can be imagined. That being said, what are some of the greatest marketing methods that have come about during the holiday seasons as we find ourselves well within it? This is something that should be taken into account, the idea of Lego included in one of the greatest of ways.
The Drum put up a report that talked about a Lego pre-Christmas commercial that had aired. The reason for this was to appeal to families around one of the most important times of the year, the goal being to "bring fathers and sons together." Seeing as how Lego has always been more of a male-centric name, perhaps this isn't too surprising. What is worth nothing, though, is that this approach was able to bring about a surprisingly effective ad for the sake of the holiday season.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
The Drum put up a report that talked about a Lego pre-Christmas commercial that had aired. The reason for this was to appeal to families around one of the most important times of the year, the goal being to "bring fathers and sons together." Seeing as how Lego has always been more of a male-centric name, perhaps this isn't too surprising. What is worth nothing, though, is that this approach was able to bring about a surprisingly effective ad for the sake of the holiday season.
"Let's Build" was developed by We Are Pi, an Amsterdam agency that was able to bring emotion to the mere idea of Lego blocks. The commercial was shown through the eyes of a young boy and, as a result, was able to show the way that he bonded with his father through playing with the blocks. As you can imagine, this kind of commercial is meant to appeal to families for the holidays. If anyone believes that it isn't as dynamic as it should be, I think that the point is missed.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
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