Sunday, August 18, 2013

Grow And Maintain And Run Your Own Business Entity By Selling Books

By Aaron Slot


Are you thinking that it's finally time to sell the collection that you no longer care about and all the stuff that has been piling up in the attic and the garage? How about setting up an online book store! You can draw a lot more customers than you would if you had a yard sale! Read on to discover some great advice regarding online book stores.

Sell your books on Amazon. As the largest online shopping site in the country, Amazon is a wonderful place to sell your books. It's free to list your books though there are transaction fees for every sale and Amazon can even handle the shipping for you.

To enable your customer find a book product to suit his requirements, you must place your books under appropriate categories. The nature of certain books will necessitate categorizing under multiple categories. Ensure that all your book product categories perfectly reflect your book product theme, to enable the customer to find it easily.

Take this lesson from a big hat shop and let the profits go straight to your head. They included a "custom fitting" option for each hat they sold - even adjustable baseball caps! They found that one in five customers purchased it even when they didn't need to. It was a free and easy way to boost profits that didn't take a lot of work. What's your custom fitting offer?

Use well designed navigation to streamline your website from beginning to end for your customers. Customers want to have an easy experience so they can navigate to the check-out page. This means, using simple, easy to understand categorization and quick routes to return back a page or go to the home site.

Run a custom webinar to get customers really considering your books. This doesn't make sense for all web shops but for most. One company ran a two hour webinar on how to fit different types of shoes. They ran special advertisements every ten minutes on the bottom of the screen. They filled more orders (and shoes) in that two hour stretch than they had in their busiest month.

Give discounts to customers for referring their friends and family to your website. People are connected these days through social media too. Offering a 10 percent discount to buyers who recommend your books or services will accomplish a higher sales rating as well as new business.

All sensitive information relating to your customers are to be stored safely and securely. Make it a policy to send out such information only through trusted and secured channels which would protect your customers' money and their reputation. This measure would also avoid any litigation that may arise.

One of the first tasks at hand for online book business owners is applying for merchant status which provides merchants with reduced rates. For more information or assistance in setting up your store for merchant status you can consult a local service provider.




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