Communication is an essential point when it comes to business. You may know that it is much easier to keep your old clients than it is to find new ones, and communication will help.
There are messages which customers immediately send off as spam - you need to make sure that your e-mails are always worth the read for your regulars. So what is the right way to communicate with your customers?
1. You need to provide them with information that is pertinent to them. You can use some of your own writing, or an article written by people you know give valuable advice in general.
2. Discounts and good offers are something that always grabs people's attention. If you offer people a way to save up money, they will definitely be appreciative of that. You might suffer a bit financially when you offer a discount, but your clients will definitely appreciate that and will increase their loyalty for you.
3. When your site or company is undergoing change, make sure you share that with your customers. If you have a rich contact list then it is probably filled with people who enjoy your work. Naturally you should not send info about everything you do, just the most interesting changes and events.
4. You should keep your clients knowing about all new products to be released and about improvements on old products. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you offer a good discount or other offer for your new product, you will definitely improve your standing with your customers easily.
5. It is always a good practice to tell people about any events that you have in store. It is easy to make your customers like you by providing them with free food and drinks at a gala event of your choosing. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. You should know that contests are always a good idea if you are to make people like you more. It does not actually matter what you are going to give, the important thing is that it will be free. Making people enlist for a contest is the harder part - it is up to you to choose what the whole thing will be about - it can range from improving your ad to a food fest. This is something which applies to absolutely all business owners out there - you need to reward your customers for their loyalty and communicate with them properly at all times. In the end your customers will not be the only one to have been rewarded.
There are messages which customers immediately send off as spam - you need to make sure that your e-mails are always worth the read for your regulars. So what is the right way to communicate with your customers?
1. You need to provide them with information that is pertinent to them. You can use some of your own writing, or an article written by people you know give valuable advice in general.
2. Discounts and good offers are something that always grabs people's attention. If you offer people a way to save up money, they will definitely be appreciative of that. You might suffer a bit financially when you offer a discount, but your clients will definitely appreciate that and will increase their loyalty for you.
3. When your site or company is undergoing change, make sure you share that with your customers. If you have a rich contact list then it is probably filled with people who enjoy your work. Naturally you should not send info about everything you do, just the most interesting changes and events.
4. You should keep your clients knowing about all new products to be released and about improvements on old products. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you offer a good discount or other offer for your new product, you will definitely improve your standing with your customers easily.
5. It is always a good practice to tell people about any events that you have in store. It is easy to make your customers like you by providing them with free food and drinks at a gala event of your choosing. When people see you in a more frivolous environment, they will be much more inclined to think of you as a regular person and not just some CEO.
6. You should know that contests are always a good idea if you are to make people like you more. It does not actually matter what you are going to give, the important thing is that it will be free. Making people enlist for a contest is the harder part - it is up to you to choose what the whole thing will be about - it can range from improving your ad to a food fest. This is something which applies to absolutely all business owners out there - you need to reward your customers for their loyalty and communicate with them properly at all times. In the end your customers will not be the only one to have been rewarded.
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