Thursday, January 31, 2019

Common Podcasting Challenges In Long Island Advertising

By Arthur Williams


No matter how many podcasts you listen to on a regular basis, if you attempt it yourself, you'll find that it's not as easy as it looks. The best podcasters make it look effortless, which is why it's important to prepare yourself for the challenges that await. Everything from the subject matter you cover to your overall demeanor must be accounted for. Here are the common podcasting challenges that may be faced in Long Island advertising.

One of the obstacles that podcasters may run into is, believe it or not, the planning process. After all, not everyone has a solid idea of what they'd like to cover, which is why this information should be considered beforehand. If you go into podcasting without at least a blueprint in your mind, you'll be stumped on where to take the show next. Planning goes a long way, as fishbat and other marketing firms will attest.

The next challenge to cover, when it comes to podcasting, is getting the word out. Even if you're entirely confident with the content you put out, this alone doesn't result in views. You should focus on promotional efforts, including, but not limited to, the use of social media. By promoting your shows via Facebook, Instagram, Twitter and the like, especially if you have hundreds of followers, you'll see more traction.

The act of speaking may be the greatest obstacle of all when it comes to podcasting. If you're not comfortable speaking, but would still like to record podcasts, there are a few ways to make things easier for yourself. First, practice often. Second, be prepared to deliver the lines that you have in mind. Third, use a clear, firm voice. These are just a few ways that you can speak more effectively, which will result in better podcasts.

It can be argued that the act of staying relevant is an even bigger challenge in the world of podcasting. If you stick with the same format for years on end, there's a good chance that it will grow stale. One of the ways to freshen things up is by staying on top of trends and developments alike. You can use this information to improve the shows you record moving forward. Even the slightest change can make a difference, so don't be afraid to learn.




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