Monday, November 28, 2016

Tips For An Effective Luxury Hotel Marketing

By Sandra Brooks


One of the latest trends in the online world is the social media. The good thing about this online trend is that it can be used as an effective marketing tool for many businesses. Engaging with the guests through social media increases your chances of publicity of your hotel while getting your potential guests excited about their upcoming vacation. Most probably, before the guests pick a choice of hotel, they have already done their homework.

Through Instagram, Twitter, or Facebook, one has the ability to influence how people appreciate your resort or hotel before booking. Fortunately, the social media is an effective tool intended for Luxury hotel marketing. It is helpful to increase awareness and help you engage with your present and future guests. Here are some tips to help you increase guests as well as your sales.

First, create an update about dining, nightlife, and suggestions on where they can have fun. Do not try selling through the blog articles as users are not fond of this technique. As much as possible, update the blog every week. This is helpful increase visitors to your website and give you fresh and new contents for other online pages.

Next is to use review websites to reply to comments or feedback from your potential guests, whether it is a bad feedback or a good one. Of course, people will read the reviews and if they see that you are not replying, they will assume it as lack of communication and lack of care for your clients. Thus, the best thing to do is to reply or take your conversation offline. Solve the problems through email, Skype, or phone. It only shows that you are compassionate to your customers.

If one is posting certain things on various accounts, make sure to mention other businesses or firms. This way, you will able to increase your online interactions and presence with others. Look how others say and ask about you city and region. When you already know the answers to their questions, you can write a blog article to spread awareness.

Be sure to be funny with your articles. As you see, having a sense of humor works best on social media. So, no need to write jokes just to catch their attention but you can add humor to all your contents. Typically, being ordinary is boring so make sure to think beyond. Stay competitive to stay in the game.

In addition to that, making online campaigns must be taken into consideration. Basically, campaigns are effective if you really want to attract or gain more followers. Think of unique concepts to market the resort or hotel. Aside from that, no need to offer gifts and other presents. This is because campaigns can be created simple yet effective. Making things unique will surely get attention.

Most importantly, be sure to listen at all times. Listen to what other people are tweeting about you. There are actually opportunities for you when you choose to engage online. You can use Instagram to keep updated and see what people are posting. Once you listen, you are able to respond immediately.

Basically, creating your own page online give you higher chances of becoming well recognized. There are options where guests can see the availability as well as the pricing through the websites. Therefore, it is important to ensure your pricing is accurate and up to date.




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