The online world is built with many platforms to share content on. From the favourite social media sites such as Facebook and Twitter, and then of course there's the platforms with more scope to produce creative content, such as Vimeo, Vine and YouTube. Of these three, YouTube is the one that the masses are more likely to be familiar with. Some of you might be wondering right now what this has to do with marketing, YouTube has a reputation for endless amounts of amateur content, but can it not be a valuable marketing tool as well?
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This happens when Google selects it as quality content that contends with the other web results. In order for this to occur your video has to be well optimised though, and fortunately YouTube has a feature to tag the video with relevant subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
With a large concentration on how your content is seen by other popular website, a great feature of YouTube is its shareability. Once your video is uploaded there's the option to pop it on all sorts of other platforms. The ones you'll be most familiar with are Facebook, Twitter and Google+... but then there's so much more: Tumblr, Reddit, Bebo, Pinterest and Odnoklassniki (I took Russian lessons, and from what I can deduce, this is er... Russian), these websites are all amongst the list of YouTube sharing links. There are a number of useful analytical features on YouTube which allows you to see whether you're reaching the right audience. It's calculated by gender, location, age and more. They're all shown in clear and colourful graphs, they're easy to use and you can spot where in the world someone has watched your video.
You might not know it, but Google has suspiciously close ties with YouTube... as a result YouTube often ranks highly in Google web results. I recently found out that YouTube is also the second largest search engine, so when you're wandering in and out of web domains searching for the benefits of YouTube, like me, you might stumble across this video blog from Lambda Films, a Norwich online production company. It lists a few useful pros and cons when it comes to YouTube.
The video details how a 'well optimised' YouTube vid might appear above the web results in the Google ranks. This happens when Google selects it as quality content that contends with the other web results. In order for this to occur your video has to be well optimised though, and fortunately YouTube has a feature to tag the video with relevant subjects, so get tagging.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
About the Author:
Watch Masters in Politics our latest YouTube video, and to learn more about video production and video marketing take a look at this video marketing course from Retina Burn.
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