Saturday, February 8, 2014

The Best SMS Marketing Trends In 2014

By Sharif Ayman


People who receive a text message on their smart phone will open it 90% of the time just to see what it is. If you own a shoe store in town, and you send an SMS message to 10,000 people in your area about a sale that you are having over the weekend on a popular brand, you will attract new customers to your store - it is that simple.



Mobile devices are now firmly entrenched in our society, and the next big thing is wearable devices. Years ago, the comic strip 'Dick Tracy' had a wrist worn two way communication device, which was then a real novelty, whereas today it is a reality. It is estimated that 60% of all of the internet searches are being done from mobile devices while people are out and about.

The marketers who can tap into this market are going to cash in because they will own the neighborhood. Think of it this way. There is the capability to be the go to business in your territory courtesy of the 60% who are searching for everything on their smartphone.

There is an entire market that most retailers are completely missing. There are thousands of people whose entire communication factor is strictly from a smart phone. The don't have a computer, a laptop, an iPad, a TV or an land line telephone. They can get all that they need from their smart phone.

Sending pictures via text messages is another strategy you should explore. Sharing pictures might have been problematic in the past since not all users had a plan that included data transfer.

You can research 'SMS' and you will fine a marketing company who specializes in this field and who can get this done for you.




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