Friday, November 8, 2013

Is Facebook Marketing Going To Enhance Your Business?

By Stavros Georgiadis


The most effective day to post coupons is Sunday. Quotes are a proven way connect with your audience. There are countless of these myths scattered throughout the Internet, so it can be difficult to find good information about Facebook marketing. Read the article below and get a good understanding of what Facebook marketing is all about.

Giveaways are a great method of drawing attention to your page. You should encourage your customers to join by offering a few free products to some of your subscribers. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Utilizing "custom audiences", email addresses of current customers can be uploaded to target all your ads just towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Does your page stand out from the competition? Use many colors and images relating to your product. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Giving stuff away is a very effective marketing strategy. Provide a freebie to those who sign up for a mailing list or even just to click "Like". You will have the chance to communicate with a large amount of people.

Select your updates carefully. Subscribers will lose interest quickly if the content you share isn't valuable. Your updates should be educational, helpful or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Any company that doesn't regularly deal with customers doesn't really need to have a Facebook page. You have customers that come and go at random times so they probably won't follow your posts on Facebook. You should definitely be focusing on targeted Facebook ads.

Never share updates that don't relate to your field. Take care when posting about current events so as not to bore or offend any followers. Your personal account should be used if you have personal things you want to talk with people about.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Having potential customers sign up and provide you with contact information means you'll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. If you correctly use Facebook to market, you'll have quite a few people interested in the products or services you're offering. Take what you've learned here and watch your sales figures climb sky high.




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