If you're looking for effective ways to promote your business, you can't afford to overlook Facebook. Social networking is growing with leaps and bounds each day, and if your business is not taking advantage of it, you're definitely leaving money on the table. In order to effectively leverage Facebook for your business, however, you must follow some established guidelines.
Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. This means, don't identify yourself by a corporate identity, so if you're a 30 year old online marketer from California, let everyone know this. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. That means you should participate in this environment in the right way and engage with people socially.
Update Regularly: There's a reason why people are joining your fan page on Facebook; it's because they want to stay updated about your business. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Keep in mind that the search engines can index Facebook pages, so you should always make sure to insert your main keyword in your updates. There are many types of updates you can make, so if you feel stuck, just say something that's on your mind or perhaps request their feedback on some issue pertaining to your niche.
Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. Using a keyword in your url is valuable for SEO, and it can allow you to rank well. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook's reach is so wide ranging that it is important you remember that you are always dealing with a global audience. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they're done in such a way that everyone gets your message.
To sum up, Facebook grows every single day and, if you want your business to reach everyone in your target audience, you need to make use of the social network to truly reach that particular goal. If you haven't begun to use Facebook yet it is time to check it out because the Internet isn't brand new anymore and Facebook is the new "it" thing.
Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. This means, don't identify yourself by a corporate identity, so if you're a 30 year old online marketer from California, let everyone know this. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. That means you should participate in this environment in the right way and engage with people socially.
Update Regularly: There's a reason why people are joining your fan page on Facebook; it's because they want to stay updated about your business. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Keep in mind that the search engines can index Facebook pages, so you should always make sure to insert your main keyword in your updates. There are many types of updates you can make, so if you feel stuck, just say something that's on your mind or perhaps request their feedback on some issue pertaining to your niche.
Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. Using a keyword in your url is valuable for SEO, and it can allow you to rank well. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook's reach is so wide ranging that it is important you remember that you are always dealing with a global audience. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they're done in such a way that everyone gets your message.
To sum up, Facebook grows every single day and, if you want your business to reach everyone in your target audience, you need to make use of the social network to truly reach that particular goal. If you haven't begun to use Facebook yet it is time to check it out because the Internet isn't brand new anymore and Facebook is the new "it" thing.
About the Author:
Wilson Resturbee is a well-known author, he has been writing different blogs on different topics like health,nutrition,supplements etc. Checkout his article on MLM Success and on mlm success
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