Wednesday, August 21, 2013

Here Are Some Other No Cost Marketing Strategies For Selling Jewelry

By Jane Adams


Using our insider guide on the inner workings of the online jewelry business world will ensure that you have the right amount of information available to succeed. You don't need to spend a fortune you just need to read our guide and implement our tips and tricks onto your own business today!

Originality is important to make your brand stand apart. Make sure to always keep an eye on the competition to find out what they're doing and to make sure they aren't copying your promotional ideas.

Rewards programs can help you build a large group of loyal customers who keep coming back for more. Try offering points based on the jewelry that they've purchased or people they've referred that they can use towards free jewelry. The points alone are a big draw and encourage competition.

To let your customers know about sales and new jewelry product launches collect as many email addresses as possible. This is a great way to keep your customers informed, and to always be able to get in touch with them.

October is known to be the kick off month for online holiday shopping. Use this month to get prepared for the holiday season rush, and offer early shopping incentives to help deter customers from the last minute shopping.

Make sure to advertise your online jewelry store in more than one online forum. You should place your advertisements in the print mediums as well. Don't forget to include your contact information on business cards, magazine ads, packaging and other publications, to attract your customer. You can use the opportunities of press releases also for this purpose.

Choose a color palette and design elements that reflect the jewelry you sell. Do it yourself, if you possess the skills. Make sure that your visitors can find what they are looking for quickly and easily while shopping your store.

Viral marketing is an excellent way to get your brand into the hands of new customers. One such way is by making videos which describe your new jewelry and promotes your business. Once these videos have gone viral potential customers can share them with their network and your views will grow exponentially.

Recommendation engines are great tools to use to entice your customers to shop. These engines suggest similar jewelry that are already in the customer's shopping cart and can entice them to buy multiple jewelry. When this happens your sales will most definitely go up.

Be honest about how much the jewelry product really costs to ship. If someone buys an item for two dollars, they will not be willing to pay eight dollars for shipping and handling. Overcharging for shipping is considered price gauging and seriously frowned upon and can sometimes result in being kicked off




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