Tuesday, November 26, 2013

How To Make Search Engine Optimization Work For You

By Stavros Georgiadis


Search engine optimization will help get your website found by search engines and therefore by potential readers. This is also a profitable business area. Some people might tell you that SEO is an arcane field beyond the reach of ordinary webmasters. That is nonsense!

Boosting your site's SEO takes time, so remember to be patient. You will not see any huge changes or an influx in traffic overnight. You may have to invest a few months into the process before you start to see big results. Like the promotion of any brand, time needs to be taken to build brand awareness.

Buy an easy to remember domain name. This can make it much easier for visitors who have seen your content on a video sharing site find your website, as it is easier to pronounce and recall.

In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. New evidence suggests that the length of time a visitor spends on a website influences the sites rankings. impacts its PageRank. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.

When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. A good description tag will make your site stand out on the search engine results page. Make sure it is a clear, valuable tag. Visitors will see this information and want to click your site, and even may help you beat out pages that rank higher.

Once you decide on your keyword or key phrase, include it in the title of your webpage. Spend some effort making your title good, since that's what shows up on search engine results pages. People will click on the link to your site since it will fit the user's search results.

Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers' needs so that they'll find you when they search for the tag. Keep the tag under 30 words. Never exceed 100 kilobytes on this sort of page.

The easier your website is to read, the more likely people are to return time and time again. If you want to improve your search engine ranking, make sure you site is neatly designed and accessible for a variety of users. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.

Every page in your website needs to be easy to read. Including accessibility functions like the ability to enlarge fonts can help your site rank higher. Optimize your site for both readers and search engines.Consider moving into the podcast world. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. Be sure to include a description of your podcast so the search engines can index it.While a lot of SEO is done by professional marketers, even beginners can get involved. Some of the aforementioned tools can get you started with SEO. Try just one and see how significantly it improves your numbers.




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