How to Use Email to Sell

Email is a great marketing tool for all businesses. It is especially relevant to you selling mobile apps because your clients should be well versed in the use of email if you have any hope of selling them an app. So there are basically three ways you could use email to contact potential clients. Now email marketing is a topic that would take many posts to cover in full. In this post however I will only talk about the degree to which an email can be tailored to a specific business and the resulting success rate of each type.

1. Generic email sent to many potential clients
2. Specific email tailored to each business
3. Combination of the two

Generic emails have their place in any marketing campaign due to the sheer number you can get out in a given period of time. They however generally have the lowest response rates due to their spam like qualities. If you are well versed in producing marketing copy however (more on this in future posts) you can achieve a reasonable response rate, and due to the sheer numbers you can send in a short period of time it is possible to generate a reasonable number of leads from this.

Emails tailored to a specific business are similar to the Facebook messages I mentioned in the last post. They will include specific details about the prospects businesses, and possibly mention a recent visit you had there (real or not) to show you know who you are talking to and have spent a reasonable amount of time crafting the email. If written well they will tend to have the highest percentage response rate will of course take the most time to write. I suggest saving this type of email for a very big prospect. You may not even introduce the fact that you sell mobile apps on the first exchange but simply attempt to build rapport or find common ground.

The third type of email you can send (this is the type I use most often) is a combination of the two. It is a generic shell with specific spots to mention something about the business and include the business's name for example:

Hey Guys,
I love Combinne I am new to town but have been in a couple of times and am very impressed.

I work for a mobile app development company and think a mobile app would be an excellent way for your cafe to connect with and reward your extremely loyal customer base.

By Matt JW Aird

Magnetic Marketing: 3 Reasons Why You Need It

It's a fact, you need marketing to have a successful business. Any business owner can begin to attract more customers and clients on a consistent basis if they apply the most basic principles of marketing. Most business owners would agree that marketing is necessary to achieve success and grow your business. However, there are some who may argue why "magnetic" or "compelling" marketing is better or even necessary. There are those who may believe, any marketing that gets your message out there is better than nothing. However, I beg to differ. There are many advantages of magnetic marketing versus run of the mill, ordinary marketing. The term magnetic implies drawing your prospects toward you versus you having to constantly chase them. There is something that is very attractive about being sought after, searched for and chased. Below, I've listed a few benefits that magnetic marketing has over ordinary marketing.

1. Magnetic marketing grabs attention instantly. When properly positioned, magnetic marketing will instantly make your prospects sit up and take notice. The way this is achieved is by grabbing attention with a call-to-action that makes people want to act now and fast. Magnetic marketing give people a reason to want to learn or hear more. Often times, people want more because magnetic marketing solves a problem or addresses a need.

2. Magnetic marketing is irresistible. Think of the person, place or thing that is simply irresistible to you. Chances are you get weak in the knees when you think of it right? Yes, of course. That's because it spurs an emotional connection for you. Magnetic marketing does the same thing. It draws your customers toward you with compelling language that sparks an emotion or feeling.

3. Magnetic marketing positions a purchase. Have you ever seen a commercial or read an advertisement that told you what to buy, where to buy and how to buy in an easy to understand format? When your marketing is magnetic it gives clear and defined directions about how to purchase the product or service you are putting out there. If you want to be irresistible in your marketing you should never be confusing or overwhelming. A magnetic offer will simply give you the best deal for the product or services.

By Lori A Manns